At Strijp-S, Guusje Somers and her studio Unruffled create brands that people really connect with. Unruffled designs branding and packaging for product brands, from the first concept to the moment you open the box. Every brand starts with a story. Guusje gives that story her own twist and turns it into a design that stands out, both in stores and online. She works as part of the client’s team. Her projects include the identity for deli Isa’s, the fragrance brand Fugazzi and the skincare brand Compound. “Not just pretty. It’s Unruffled.” That mix of nerve, energy and attention to detail fits right in with the makers of Strijp-S.